Content Marketer

Job description

ROUTINELY is building a personalised, DTC skincare brand powered by technology. We are based in Amsterdam, live since mid-May 2021, backed by a global leader in cosmetics and set to conquer Europe. We are looking for stellar talent to complete the core team as we build out the brand and business. This is a unique opportunity to join a well-funded, early stage company and collaborate closely with the founders to create a visionary product that will determine the future of skincare.


We are looking for a Content Marketer with a passion for content creation, copywriting and skincare. The successful candidate is a native Dutch speaker, fluent in English and has a sixth sense for creating compelling content with the power to build a cult following. The Content Marketer is part of the marketing team and reports to the Brand Manager.

The position is full-time and available directly at our headquarter office in Amsterdam. We have a flexible working policy, working both remotely and from the office depending on each individual and team’s needs.


What you’ll be doing:

  • Enabling community-led growth through a focus on quality content and storytelling.

  • Identifying customers’ needs, trending topics and the gaps in our content to recommend new topics for the content planning.

  • Writing engaging content deliverables in the form of blog posts, newsletters, social media posts, advertisements, landing pages, product descriptions and so on.

  • Writing creative and impactful copy that supports the go-to-market strategy and launch of new products and product updates

  • Researching topics related to skin science and skincare that enables us to cut through the noise, not add to it.

  • Coordinating content creation with a network of freelance content producers and skincare experts.

  • Ensuring an all-around consistency in our tone of voice.

  • Coordinating the localisation of new and existing content in our target languages.

  • Conducting keyword research and deploying SEO best practices to increase our web traffic.

  • ​​Conducting A/B testing to explore which variation of content works best based on data returned.

  • Reporting on content-relevant KPIs and formulating actions for improvement.


Job requirements

Skills and experience required to be successful in this role:

  • At least 3 years of experience in copywriting, content marketing or journalism in a digital-first editorial or lifestyle industry.

  • Strong expertise or the desire to become an expert in skin science and skincare

  • Attention for detail, a structured mind and a proactive attitude

  • Experience managing an editorial calendar

  • Experience with SEO content writing and web traffic metrics

  • Native Dutch speaking and near-native writing skills in English

  • Great affinity with content creation, skincare and technology

Mastering an additional language (in particular German, Spanish or French) is a big plus.


What we offer:

  • The chance to make an impact and be part of a fast growing and ambitious international team, learning and working in the skincare, tech and e-commerce space.

  • The opportunity to learn from and keep a close connection with all areas of the business.

  • Market-conform compensation, flexible working conditions, off-sites, conferences, room for personal development and lots of freedom.

  • Office with an amazing view in the A'DAM Tower!